I’m a Growth & Marketing Operations Leader leader based in Helsinki, with 10+ years of experience building and scaling the systems, processes, and analytics that power GTM teams at global B2B SaaS companies. My focus centers on ABM strategy, growth marketing, MarTech architecture, and end-to-end performance reporting.

Currently, I'm the Marketing Programs & Operations Lead at DoubleVerify (NYSE:DV), where I partner with Marketing, Sales, and RevOps leaders to improve conversion, pipeline performance, forecasting visibility, and operational efficiency. My toolkit runs through Salesforce, Marketo, HubSpot, and Snowflake — now mixed with AI to automate the boring stuff and improve data quality.

On the side, I like to break things with AI until they accidentally work. My latest experiment is analyzeyourstock.com — a stock analysis tool I built to supercharge my investing research. Either stocks make me money, or the site does. :)