Khanh Luu
Marketing Operations Leader
I'm a Marketing Operations leader based in Helsinki, with 10+ years building and scaling data-driven GTM infrastructure for global B2B SaaS companies — marketing automation, funnel analytics, lifecycle management, MarTech strategy, and revenue reporting.
Currently, I'm the Marketing Programs and Operations Lead at DoubleVerify (NYSE:DV), where I partner with Marketing, Sales, and RevOps leaders to improve pipeline performance, forecasting visibility, and operational efficiency. My toolkit runs through Salesforce, Marketo, HubSpot, and Snowflake — increasingly paired with AI to streamline workflows and improve data quality.
On the side, I love to build and test new ideas with AI. My latest experiment is analyzeyourstock.com, an AI-powered stock analysis tool I built for my own investing research, and partly to prove to myself I could ship a full product solo, start to finish.
Experiences
Marketing Programs and Operations Lead, DoubleVerify
Leading ABM strategy across a $100M+ enterprise pipeline, executive reporting, and MarTech data architecture. Putting AI to work on the grunt work so it doesn't eat my week, and mentoring Marketing Ops Specialists so they don't have to learn everything the hard way.
Senior Marketing Programs and Operations Manager, DoubleVerify
Standardized global funnel reporting, redesigned lead lifecycle architecture with Sales and RevOps, managed Marketing programs and adopted new MarTech platforms to improve team's efficiency.
Marketing Programs and Operations Manager, DoubleVerify
Built the dashboards execs actually opened. Owned the email and MarTech stack end to end, shipped the webinar and event machine that helped drive $10M+ in pipeline — all while the company went public on the New York Stock Exchange (no pressure).
Marketing Associate, DoubleVerify
Where it started: Building email, landing page, and lead-assignment infrastructure in Marketo and Salesforce.
Earlier Marketing Roles
Jack of all trades, actually decent at a few — email, content, paid, design, web, and just enough MarTech to be dangerous.
Latest Project(s)
Recommendations
“Khanh is an exceptional collaborator. He listens, communicates, and brings a solutions-focused approach to every project.”
“Khanh is an exceptional MarTech professional who seamlessly bridges technical execution with commercial strategy... He doesn't just run systems; he turns data into actionable growth levers.”
“He is very analytical, technical and solution-oriented when it comes to facing challenges and problem-solving.”